Duped Hearts
Wednesday, November 23, 2005
(image from thomas haagen light sculpture: broken hearts can be healed through the right light!)It's not easy finding love in cyberspace, and now some frustrated online daters say they were victims of fraud by two top Internet matchmaking services and have taken their complaints to court.
Match.com, a unit of IAC/Interactive, is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
In a separate suit, Yahoo's personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.
Yahoo did not respond to requests for comment.
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