How Click Fraud Could Swallow the Internet

('stop surfing for clicks' image from fast-answer.com)


This month's Wired Magazine has an excellent article on click-fraud, the practice of generating bogus clicks on Internet ads to either rack up affiliate fees or to rock up spurious charges against a competitor's account. The article explores the major sources of threats from click-fraud, the countermeasures arms-race against click-fraud, and the varying motives of fraud-fighters.
Wired Magazine reports:
Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
read entire article...